5 Marketing Metrics All Brokers-In-Charge Should Monitor

by Lori Aitkenhead
As the broker-in-charge of your real estate company, you are likely responsible for managing a marketing staff and ensuring a marketing budget is spent in a way that generates leads and transactions. In order to carry out these responsibilities, you need reports on marketing metrics. But which marketing metrics should you ask your marketing staff to report? Conversion rates fro ...Read the full article