Boomerang Conversions: Nurture Leads & Gain Repeat Customers With PPC

by Rachael Law
Paid search is (mostly) concerned with gaining conversions. This is great and all, and definitely should be your main focus, but often times we forget about what happens after the conversion. Why is this important, you ask? For lead generation, most conversions will not immediately turn into sales. These leads have to be nurtured in order to become legitimate sales opportunities.Read the full article