Debunking The Myths Of B2B Display Advertising

by Rachel Balik
Historically, marketers have had a love/hate relationship with display advertising. Especially for B2B marketers, the margins on display advertising have seemed unimpressive. B2B marketers often look at the campaigns run by their B2C counterparts and either try to mimic them (with disappointing results) or deem them irrelevant and avoid them completely.Read the full article