How Maggi Engaged Its Target Audience Over the Common Passion of Cooking and Generated 30 Years of Watch Time

With such high viewership in the Middle East and North African region, (Saudi Arabia ranks first globally), YouTube was the perfect platform for Maggi Diaries to showcase how its brand goes beyond the kitchen while providing a source of culinary inspiration for Arab women seeking to know more, do more, and give more to their families.Read the full article