How retail is reinventing the banner ad

The banner ad is one of digital advertising’s oldest tools — it turned 20 in October. Yet it’s also one of the industry’s most maligned. The ubiquitous banner ad, critics say, is chiefly ignored by consumers because it’s just not very helpful. But one sector is working to change that. Online retailers (and the agencies that serve them) are reinventing banner ads with new techn ...Read the full article