How to Approach Owned and Earned Media

Posted by SamuelScott Image: Flickr user nickrate We all know content is king, but if your content marketing plan consists of blindly publishing daily blog posts on your website or submitting countless bylined articles (i.e., guest posts) to random outlets, your king will turn into the court jester. Marketing must have a sound strategy behind it to be successful.Read the full article

Digital Marketing Summit at SMX West - Brian Clark of Copyblogger

"From Content Marketing to Media Company" - Brian Clark - Founder & CEO, Copyblogger Media The internet has empowered prospects to bypass advertising and sales pitches. Giving people engaging content has become the first step in 21st century marketing. That means smarter companies will adopt a media-first business strategy, regardless of their business model or market. Learn the ingredients of engaging content and the changes your organization must make to succeed with a media-first business strategy. From the Marketing Land Digital Marketing Summit at SMX West 2014. For more information: