The Art of Managing Your Social Content | Adventures in Visibility

by Denise Wakeman
This Adventure in Visibility is a celebration of the launch of The Art of Social Media: Power Tips for Power Users, co-authored by Guy Kawasaki and Peg Fitzpatrick. The book covers a wide range of social media strategies, tactics and power tips. For this Adventure in Visibility we honed in on how to manage your social content so you get optimal visibility.Read the full article

The Art of Managing Your Social Content (for Optimal Visibility!)

Adventures in Visibility | The Art of Managing Your Social Content (for Optimal Visibility!) This week’s Adventure in Visibility is a celebration of the launch of The Art of Social Media: Power Tips for Power Users, co-authored by Guy Kawasaki and Peg Fitzpatrick. The book covers a wide range of social media strategies, tactics and power tips. For this Adventure in Visibility we’re honing in on how to manage your social content so you get optimal visibility. Some of the topics we talked about are: ✔ How to feed the Content Monster ✔ How to pass the reshare test ✔ Curated vs. original content ✔ And much more including a demo on how fast & easy it is to use Canva Timestamps: 1:16 Introducing Guy Kawasaki and Peg Fitzpatrick 1:51 They want to empower people to use social media 2:47 Peg has learned there are few people carry over people on social networks 3:36 Focus on feeding the content monster 4:11 Guy - need to be constanting creating and curating content 4:40 You can't create everything you need to share 4:55 Peg - you don't want to only share your own content 5:35 Where to find content to curate 6:57 How do you decide what to share? 7:14 The Reshare test 8:00 Read a lot of blogs everyday 8:59 Demo of Guy's sharing process 10:42 Page or Profile on Google+ for Guy 12:16 Why show content not related to brand and business 12:52 When trying to establish business, post in niche 13:46 Include content that helps people get to know you and what you like 14:26 Example of how to position yourself with content 15:27 Schedule your posts with social media management tools 16:37 Peg plans and varies type of content 17:22 Peg uses Facebook's native scheduler 18:19 How Peg uses Pinterest 19:50 Peg uses an Editorial Calendar 20:35 Example of a restaurant using social media 22:51 Question from Deborah Norton about how to get started using social media 24:05 Do they create images for other people's content? 26:03 Demo of creating image in Canva 28:59 Add images to your email newsletter 29:12 Guy demos how to create a Kindle ebook cover 32:54 Question from Jeff Sieh about what to expect in social in 2015 33:39 Peg - excited about SlideShare 34:22 Make sure your LinkedIn profile is up to date and be posting there 36:10 Take the social media quiz on http://artof.social Guy Kawasaki is the chief evangelist of +Canva an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment. Peg Fitzpatrick is a social media strategist and popular blogger writing on her own website and across the web. Peg has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. _The Art of Social Media: Power Tips for Power Users_ is her first book. Info about Book and a social media quiz at http://Artof.social Get the book at http://amzn.to/1t6CMGF Watch previous Adventures in Visibility here http://denisewakeman.com/hoa Prefer to listen? Subscribe to the Adventures in Visibility Podcast here http://AdventuresInVisibilityPodcast.com If you'd like to be on the email list to get notified about future Adventure Hangouts and when video replays and show notes are posted, go to http://AdventuresInVisibility.com