USAA Interactive Installation At Army-Navy Game Fuels 68,000 Social Impressions

by Steve Hall

2015 Army Navy Game Presented By USAA

Partnering with IMG, IMG Live and USAA, MVP Interactive took part in "America's Game" by bringing together a comprehensive game day activation for the 115th Army Navy Game. With a presence both inside and outside of M&T Bank Stadium, USAA engaged fans by offering multiple green screen photos coupled with social sharing stations that allowed users to not only post their pictures to social media sites but also see their photos live on a large LED streaming social media wall. Brand Ambassadors hit the tailgate with polling ipads that dynamically registered fan votes based on their favorite team that were also displayed in real time on the social wall. Inside the stadium, our popular Virtual Bobble Head MorphignStations gave fans an additional engagement point while the Virtual Field Goal Kick took center stage. The GamingWall, with 9 HD screens and a Microsoft Kinect camera, gave fans the opportunity to get in the game by testing their place kicking skills with a gesture controlled game play. Each fan had a series of 5 kicks ranging from 10 to 50 yards in distance to accurately score between the uprights. Tracking velocity, distance and accuracy, points were accumulated and displayed on a leader board. During the game play, action photos were taken of each user that were emailed and shared among social media sites. The day yielded not only a positive fan experience but valuable data and insight to USAA's expanding consumer base.

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