What the Financial Sector's Renewed Focus on Customer Service Can Teach Marketers

Customer empowerment is very different from the days of American-born British retail magnate Harry Gordon Selfridge, who famously advocated the "customer is always right" mantra. In our modern age, catch phrases are more aggressive. The new sayings—such as "the customer is king," "customer-centricity," and "the age of the customer"—prove that customers now have more power and ...Read the full article