Content Marketers, Quit Selling Like It's 2004 [Infographic]

Is your content focusing strictly on pushing sales? It's not 2004! Today's savvy customers expect more from content. Here's a look at some content-creation tips from a Captora infographic. "Spend time learning about your customers, and give them content that resonates," suggests Captora. Despite the importance of listening, content marketing's primary focus (47%) is to c ...Read the full article