Three agency takeaways from the CES madness

Aki Spicer is director of digital strategy at TBWA\Chiat\Day NY. I have covered two million square feet of exhibit space showcasing 52,326 exhibitors that hawked over 20,000 new products. I have survived and here is what I learned: It’s a platform world. It was clear that this is the year when key brands took the lead as their category “platforms.Read the full article

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