Confessions of a publisher on agency gifting: ‘I’ll buy the $300 sunglasses. It doesn’t mean I think it’s OK.’

by Lucia Moses
The rise of digital was supposed to usher in an era of transparency and accountability, but in some ways, the buying of ad space hasn’t fundamentally changed. The three-hour lunch of the past that greased the media-buying wheels has been replaced by tacky grabs for luxury goods as media sellers look to gain favor with 20-something media buyers.Read the full article