How Doritos Turned User-Generated Content Into the Biggest Super Bowl Campaign of the Year

by Gabe Rosenberg
Nine years into Doritos’ annual “Crash the Super Bowl” contest, the cute animals and kids just keep coming. Among this year’s 10 finalists: a screaming fish, a talking baby, kids at a (mis-)spelling bee, a pig with a rocket pack, and a manchild. Two of the commercials will make it to television and be seen by over 100 million viewers.Read the full article

Budweiser Super Bowl XLVIII Commercial -- "Puppy Love"

Watch Budweiser's Super Bowl XLVIII commercial following the special friendship between the Clydesdales and a puppy. #BestBuds Learn about the starring Clydesdales on our blog. Music: Let Her Go by Passenger © 2012


A certain snack chip brand asked fans to make ads for a shot at free airtime. So Newcastle made a beer ad disguised as a chip ad. Go behind the scenes here:

DORITOS® Crash The Super Bowl

Let the ad-making awesomeness begin. Make an ad and you could win a dream job at Universal Pictures and $1,000,000. Submissions open on September 12, 2014 12:00:00 PM Central Time in the United States. Visit for details.


VOTE HERE "When Pigs Fly" Doritos Crash the Superbowl 2015 entry. Twitter: Facebook: Billy goes to great lengths to get a Dorito from Ralph... Created by Graham Talbot, Nelson Talbot, David McDonald Producer/Production Designer: Rebecca Sjonger Cast: Brendan Taylor, Keegan Turbitt, Bernard the Pig Cinematography by: Graham Talbot, Nelson Talbot Editing/VFX: David McDonald Casting Director: Alex Zahara Key Grip: Nicholas Palfy 1st Camera Assistant/Crane Operator: Cedric Yu Grip: Chris Tambosso, Owen Jones, Taylor McInnes Animal Wranger: Ian Doig Animal Trainer: Camille Siebert Special Thanks: Gordon Talbot, Jan Talbot, Dean & Debbie Hall.

Doritos Angler - Superbowl 2015

A fish can't resist the sound of a fisherman crunching on some Doritos, so he does what any other self respecting fish would do.. Semi finalist in the Doritos Crash the Superbowl Competition 2015.

Baby's First Word - Doritos Crash the Super Bowl 2015

Semi-Finalist for the Doritos "Crash the Super Bowl" 2015 Competition. Watch Baby Liam speak his very first word. Vote here: Writer/Producer: Travis Braun Director/Producer: Ryan Turner Director of Photography/Producer: Alex Pollini Producer: Melissa Braun CAST Landon Crew Jeff Galfer Amanda Christensen Michael Lee Lucas Krystek William Rocha Gina Kazaryan Patty Brown Paul Rosenblum Kenesha Bolton Diane Hageman CREW Annie Tsai Derek Stusynski John Morrissey Sean Clark Mike Rosenberg Elizabeth Chang Michelle Moro Peter Swartz Shawn Duffy Jesse Peppe Andy Pancho Nicole Rodriguez Bill, Margaret and William McLaren

Doritos | Lemonade Stand | Crash the Super Bowl 2015

Help us win $1 MILLION and get this commercial to air in the Super Bowl by voting daily at Learn more and get additional content by joining our campaign at An innocent little girl selling lemonade in her neighborhood devises a creative way to maximize her profits. Directed by: Nick Sivakumaran Written by: Richard Jindapornsuk Produced and Edited by: Dave Horowitz Associate Producer: Clint Riffo DP: Gonzalo Digenio Starring: Addison Aguilera, Benjamin Teeter, Alain Azoulay Auctioneer Voice: Christie Hatman (

Trouble in the Back Seat

Dad isn't eager to share his Doritos. But the kids have other plans.

Doritos Manchild - Doritos Crash the Superbowl 2015

Vote for our ad to air in the superbowl here: We are finalists in Doritos Crash the Superbowl 2015 and would love your votes. You can vote once per day per device until Jan 28 Written, Directed, Edited by Armand de Saint-Salvy Wife: Lydia Sarks Husband: Mitch Wright Cinematography: Ben Raymond Production Assistant: Lev Jutsen Sound Recordist: Richard Teague Sound Mix: Matt Perrott @ Uncanny Valley

Selfish Sneezers - Doritos Crash The Super Bowl 2015 Finalist (VOTING LINK BELOW)

What happens when 7 best friends realize they might have to share 6 bags of Doritos? PLEASE VOTE HERE Written & Directed by Devon Ferguson Contact Cinematography by Corby Martin.

Middle Seat - Doritos Super Bowl 2015 (VOTING LINK BELOW)

Please VOTE at Thanks so much!

Behind-the-scenes of "Chores": Newcastle’s failed attempt to infiltrate a snack chip contest

Newcastle can’t afford big game airtime, but a certain snack chip brand can. So we made an ad for them. That’s mostly for us. This is a behind-the-scenes look at how we didn’t quite pull it off. See the original submission here:

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