How Facebook says you should handle a social crisis

by Dennis Yu
Why not take it from the horse’s mouth? A couple years ago, the CMO of a major restaurant chain called me in a midnight panic. A server got fired for complaining about their new uniforms. So he ranted about getting fired on YouTube. Unbeknownst to management, he had 40,000 YouTube followers. Should they respond to him or ignore it? Common sense is not common.Read the full article