How to Build a Culture of Content and Transform Your Marketing

by Amanda Walgrove
Anyone can produce a few pieces of content, but if brands want to succeed as publishers long-term, their commitment to storytelling has to start with their company’s culture. The question is: How do you accomplish that? Altimeter’s new best practices report, “A Culture of Content,” written by Rebecca Lieb and Jessica Groopman, provides a framework for how organizations of a ...Read the full article