Marketing Lessons from one of the Greatest Stories in Human History – Apollo 13

by Jeff Ogden
Jeff Ogden, the award-winning marketing expert and President of Find New Customers, the nicest company in BtoB marketing today, recently watched the great movie “Apollo 13″ directed by Ron Howard, and there are three great lessons for business leaders and marketers in that movie. This Apollo flight took place in 1970, before most of you were born, but it had a major problem as ...Read the full article