Marsh Supermarkets Brings Beacon Messaging To Apple Watch

by Steven Jacobs
When Apple launched the iPhone eight years ago, many envisioned a world where relevant content and offers would fortuitously appear on our devices as walked down the street. That future has never really materialized in the years since — as it turns out, people do not want an unsolicited coupon to that Starbucks around the corner in the first place.Read the full article