Rick Webb: ‘It’s a hassle owning creative agencies’

by Shareen Pathak
Lately, it seems like every chief creative officer is hell-bent on leaving the confines of the big agency world to hang up their own shingle — a creative, quirky pursuit that’s increasingly difficult, considering the need for scale in almost every facet of the business. That’s the topic of the new book, “Agency: Starting a Creative Firm in the Age of Marketing” by Barbarian Gr ...Read the full article