Showcase PPC’s Holistic Value With AdWords New Store Visits Metric

by Cassie Oumedian
32% of offline consumers say that location-based search ads have led them to visit a store or make a purchase, according to a Google study. Last month Bri wrote about the Google announcement of “Store Visits” being added to the Estimated Conversion Tool belt, which already includes phone calls, in-store purchases and cross device conversions.Read the full article