The 5 Best Tweet Tactics from Voya’s #Borntosave Campaign

by Lucy Hitz
Voya Financial™, a retirement, investment, and insurance company, recently rebranded (the company was previously known as ING), and celebrated the change by offering every baby born on October 20, 2014 a $500 mutual fund investment as a head start on their retirement savings. How to Promote and Measure Hashtag Campaigns This creative campaign has a decidedly social compone ...Read the full article