Using GeoIP Context to Vamp Your Value Propositions

by Linda Bustos
In the cut-throat world of ecommerce, where your competition is just a Google search away and Amazon outsells all 12 of its closest competitors combined, you need a strong value proposition to survive. And it’s not just enough to have one, it must be over-communicated throughout your site. You can’t just hide it behind your Customer Service links, or say it once in a rotating ...Read the full article