What If Our Brand’s “Face” Breaks Bad?

by Mark Traphagen
Is having a personal brand that represents your company brand too risky? I’m on a crusade. A #PBR crusade! No, not for the favorite ironic beer brand of hipsters. My #PBR is what I call a Personal Brand Representative. I described the role in depth in my post for Moz titled “Personal Brand Punch: Why Your Brand Should Be Represented By Real People.Read the full article

Wake Up With The King

Wake up

  • The Real Reason Hipsters Love PBR

    huffingtonpost.com - 21 readers, 97 Tweets - Researchers have figured out (finally!) what makes a run-of-the-mill beer like Pabst Blue Ribbon become so improbably cool. In a new study published in the peer-reviewed Journal of Consumer Research, authors Caleb Warren, an assistant professor of...