What If Our Brand’s “Face” Breaks Bad?

by Mark Traphagen
Is having a personal brand that represents your company brand too risky? I’m on a crusade. A #PBR crusade! No, not for the favorite ironic beer brand of hipsters. My #PBR is what I call a Personal Brand Representative. I described the role in depth in my post for Moz titled “Personal Brand Punch: Why Your Brand Should Be Represented By Real People.Read the full article

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