3 agencies that specialize in cause marketing

by Tanya Dua
Successful campaigns like Dove’s “Campaign for Real Beauty” and Nike’s “Livestrong band” with Lance Armstrong for cancer research helped launch cause marketing into the mainstream. Today, there’s no shortage of incentive for brands to align with a cause: In their book “Conscious Capitalism,” co-authors Rajendra Sisodia, a business professor, and John Mackey, the founder of Who ...Read the full article

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