4 Things Entrepreneurs Can Learn about Content Marketing from Caterpillar

When you think of cutting-edge marketing companies—you know, brands like Coca-Cola that consistently dominate the advertising world—there’s a good chance your mind doesn’t immediately jump to Caterpillar. Yes, Caterpillar, the 90-year-old company that makes heavy-duty construction and mining equipment—all those bulldozers, backhoes and excavators.Read the full article

Built For It Trials - Stack: Largest JENGA® Game Played with Cat® Excavators

When we play blocks, we play BIG. "Stack" pits five Cat® machines, including Excavators and Telehandlers, against a mountain of massive JENGA® blocks. The object of the game is for heavy equipment operators to remove and then reposition a stack of 27 JENGA® blocks one at a time, without toppling the structure -- using only their Cat machines and attachments. #BuiltForIt Learn more: http://bit.ly/Q7m9Md Watch the Stack behind-the-scenes video: http://youtu.be/uLhOOiPGrq4. CONNECT WITH CAT PRODUCTS: Facebook - https://www.facebook.com/catproducts Twitter - https://twitter.com/CaterpillarInc Google+ - https://plus.google.com/+CatProducts JENGA® IS A TRADEMARK OF POKONOBE ASSOCIATES. LICENSED BY POKONOBE ASSOCIATES. ALL RIGHTS RESERVED. ® REFERS TO U.S.A. TRADEMARK.


Built For It™ Trials -- Gravity: Cat® Phone Put to the Test

Worried about dropping your phone? We're not. "Gravity" puts one of the newest Cat® products, the Cat B15 Smartphone, to the test to see if it's as rugged as our much larger products. Gravity opens with a Cat MH3049 Material Handler dropping a phone into a pool of water from 35 feet. Then, a Cat 277D Multi Terrain Loader runs over 600 phones placed on the ground. Watch the video to see how the phones fared. #BuiltForIt Learn more: http://www.cat.com/BuiltForIt CONNECT WITH CAT PRODUCTS: Facebook - https://www.facebook.com/catproducts Twitter - https://twitter.com/CaterpillarInc Google+ - https://plus.google.com/+CatProducts