7 Principles For Making The Viewable Impression Work

by Peter Minnium
Marketers, agencies and publishers have been hard at work since 2011 to establish a measurement framework for digital that allows for cross-media comparability. This has been a sore point for digital media because marketers and agencies have been unable to use the enormously rich data available in digital in ways that allow for the free flow of dollars across media.Read the full article