A negative SEO case study: how to spot an attack & fix it

by David Moth
While compiling our annual end-of-year round up of search trends I noted that several of our esteemed experts mentioned negative SEO. This refers to a sneaky tactic where people create a load of spammy links to a competitor’s site so they end up being penalised by Google. It can be seen as a reaction to Google’s success in clamping down on dodgy linkbuilding – it’s now more d ...Read the full article