Are Long Tailed Keywords The Answer to Keyword Optimization?

by Kristina Mclane
Which is more important, the ad or the keyword? This is one of those “Which came first, the chicken or the egg?” type questions. Both are unavoidable requirements of PPC creation. I can write the most compelling ad that the world has ever seen, but without the keyword, it will just sit in AdWords with a warning.Read the full article