Bing Adds New Annotation to Search Ads

by Caitlin Halpert
Bing has added some nifty annotations to its search ads lately, but we found one last week that bears reviewing: auto-appending title tags from the site to ad copy. Check out the Relax the Back ad, below: In the ad, you can see that “Best Ergonomic Pillows…,” which was automatically pulled from the page, isn’t the best secondary message for the ad copy.Read the full article