Brands Cozy Up To College Football Audience, But Bob Newhart Has The Winning Tweet

by Martin Beck
It wasn’t quite a Super Bowl, or even a super night of witty real-time marketing but college football’s national championship game Monday night turned out to be a nice warmup for the upcoming bigger game. The college football championship presented a larger target this year, given that it was the culmination of the NCAA’s first playoffs for major college football, following ...Read the full article