Doritos Takes The Lead On Search With “Crash The Super Bowl” Campaign

by Ginny Marvin
At $4 million for a 30 second ad spot, Super Bowl advertisers have been getting savvier at extending their campaigns to the weeks leading up to the big game. Last season we saw Bud Light, Volkswagen, Toyota, Butterfinger and other brands use paid search to promote their Super Bowl outlay. Doritos is ahead of the pack this year.Read the full article