How Western brands can break into China: the experts' view

by Jeff Rajeck
China. We all know it's a huge market and that it will be part of our business efforts in the future. But at our recent Digital Outlook 2015 event I think even the most savvy were surprised at the scale of the Chinese market - and how different it is to the West. Luckily, we had guidance from two industry veterans who have helped many Western brands break into the region.Read the full article