Is Personalisation The Death of Exploration?

by Polly Pospelova
Personalisation has been one of the big trends in recent years, and I’ve worked with many brands who consider the personalisation of a customers’ digital experience to be key to their business and credibility. Many well known brands have been slow to get on board with personalisation, and in particular, working to adopt a multi-channel approach with a joined up digital strategy.Read the full article