Kraft Hockeyville Enlists NHL Legend Joe Nieuwendyk For Community Hockey Arena Improvement Effort

by Steve Hall
For the past eight years, consumer packaged goods company Kraft has operated a program called Kraft Hockeyville, which aims to inspire Canadian communities to share their passion for hockey and support community hockey organizations financially. This year, the brand teamed with former National Hockey League great Joe Nieuwendyk to help improve the Luther Vipond arena in Whit ...Read the full article

Joe Nieuwendyk and Kraft Hockeyville Visits His Home Ice

Kraft Hockeyville teamed up with Joe Nieuwendyk to rebuild the future of hockey at the Luther Vipond Memorial Arena.