Making Super Bowl Advertising Work on YouTube

by Paul Herdtner
You’ve probably seen the going rate for Super Bowl advertising during NBC’s game broadcast this year: $4.5 million. For 30 seconds. And don’t forget: during the commercial breaks, a certain segment of the audience will be running to the fridge for beer and guacamole. Nevertheless, according to Business Insider, a sales honcho at NBC said the $4.Read the full article