Programmatic lessons from Daily Mail’s ad giveaway

by Lucia Moses
It’s hardly conventional for a Web publisher to promote an ad giveaway with a full-page newspaper ad, but DailyMail.com has reason to be especially aggressive. To make inroads in the U.S., the online counterpart of the U.K.’s Daily Mail is offering free programmatic advertising to direct advertising clients on a dollar-for-dollar basis.Read the full article