Ready for primetime? The biggest challenges facing programmatic video

by Eric Blattberg
Two of the biggest trends in digital advertising — programmatic buying and video — are colliding, but programmatic video still faces a slew of challenges. In theory, programmatic tech offers advertisers both greater specificity and reliability than the old way of doing business. They can advertise to specific audiences, selecting by age, gender, location and device, among other variables.Read the full article