To become mind-readers, marketers must first find the right signals

This article was written by Qualia CEO Kathy Leake. There’s never been any shortage of advice on reading romantic signals. Analog signals have long been found in all sorts of quaint, off-line ways: a hand on a shoulder, a brush of the hair. Now, via digital devices, we reveal our intentions with modern short hand in the form of emojis or acronyms.Read the full article