What You Miss When You Obsess About Conversions

by Pratik Dholakiya
“How much traffic do we attract? At what rate do they convert?” “What’s the ROI?” “What do I get if I square off my marketing budget?” “Does this help to get more leads?” There isn’t a single meeting focusing on marketing that doesn’t dwell on those questions. There isn’t a business that wasn’t caught napping while dreaming about more exposure, better branding, conversions, leads, and sales.Read the full article