Why a Content Strategy Specific to Your Vertical is Crucial

by Kelsey Libert
Content Marketing, Content Promotion, Earned Media, Media Relations, Owned Media, Shared Media Web traffic from social media is quickly catching up to – and by some claims, surpassing – traffic from search engines. This makes both your SEO and SMM strategies integral to reaching your customers, but that doesn’t necessarily mean trying to earn the most shares on every platform.Read the full article