Why do people abandon online travel bookings?

by Graham Charlton
According to a recent survey, 81% of people abandon online travel bookings, with 'just looking' the biggest reason for this. 53% abandon when they see the full price, though 87% said they would consider returning to the booking. So what, if anything, can travel websites do about this? Why do people abandon? SaleCycle used a mixture of abandonment data from its clients in 2014 ...Read the full article