Your New Year’s Resolution Strategy: Tap Into Consumers’ Desire For Improvement

by Benjamin Spiegel
Ah, January… that time of year when highly motivated people flood the gyms, airport smoking lounges are empty as people frantically chew nicotine gum, and plain egg white omelets and salads are everyone’s favorite meals. These are just a few of the obvious signals that people are trying to keep up with their personal New Year’s resolutions.Read the full article