Advice for mobile marketers: don’t fear the phone call

by Cynthia Boris
I’m better than most at finding what I need on the internet but this morning it wasn’t working for me. I was desperately trying to find the 2015 version of my favorite planner. I found it listed on the Barnes and Noble website with a note saying it was only available in stores. Pop in my zip code and yes! My local store has it in stock. Fill out the form to get a text confirmation and done.Read the full article