Are Marketers Lazy? Or is Real-Time Personalization Just Really, Really Hard?

If you want to get a marketer’s attention, just use the “L” word. Every quarter, there seems like there are a dozen new systems begging for budget or attention in the marketing department, while the pressure to achieve results – measurable results – keeps going up. Marketing teams are constantly trying to push the envelope while endlessly juggling all these new platforms.Read the full article