Kickdynamic: Hyper-Personalized Email Content at Open

by Douglas Karr
Many years ago while working for a growing email service provider, we utilized dynamic content regions in our customers’ email campaigns. You could change content based on the data that you held for the subscriber. The difficult part was that the data had to be massaged and imported in a tedious process. Designing rules in the template wasn’t easy as well.Read the full article