Twitter Drives 18% of UK Cinema Ticket Sales, Earns 5x Ad Spend at Box Office, Says Study

by Shea Bennett
A new study commissioned by Twitter in association with marketing analytics software provider @MarketShareCo has shed some light on the growing correlation between Twitter and cinema ticket sales (and movies in general) in the United Kingdom. The money stat: Twitter claims to have directly contributed to 18 percent of UK cinema ticket sales over a three-year period.Read the full article