Why Social Media Will Never Get the Credit It Deserves

by Jay Baer
Get all JayToday episodes at http://jaytoday.tv Social media is never going to get the credit it deserves for driving commerce, and there’s a simple reason why. (watch video to see the awesome Piquadro bag I describe) On my first trip of the year (to New York City) I was able to take on the road for its maiden voyage my brand new laptop bag that I got for Christmas from my fantastic wife.Read the full article

Why Social Media Will Never Get The Credit It Deserves - #JayToday

EPISODE 80 Social media is never going to get the credit it deserves when driving commerce and here's why: My wife gave me a brand new laptop bag for Christmas (for the first time ever, I told her exactly what I wanted). I had heard about the bag from my friend Rohit Bhargava, who recommended it in a private Facebook group that I'm a part of. The bag is not sold in the United States, so I gave my wife the link. As a result, the bag company will never know that I heard about it from social media. Instead, they'll see it as direct traffic or potentially organic traffic from Google. This is an important reminder for marketers. Just because you can't always see the impact of social media doesn't mean it doesn't exist. This is why brands are using surveys more and more to figure out what social media's true value is. How are you measuring the value of social in your marketing? SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Rohit Bhargava, a fantastic speaker and author of several books, including Likeonomics (which is a great read for every marketer). OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.


The Content You Need is Under Your Nose - #JayToday

EPISODE 78 You think you might need new or more content this year, but it's possible that the content you need might be right under your nose. In all of the marketing trends and predictions for 2015, I've been saying the same thing: This year is going to be the year of cooperative content. What do I mean by this? I mean that the content sources that you have at your disposal are vast and untapped. Everyone that works for you, every customer you have, and every business partner is potentially a content creator. You can use their skills and knowledge to create new and interesting content that helps drive revenue. Stop thinking of content as some Hollywood film that you have to create and start considering the ways you can get your content out quickly. These Jay Today videos are recorded in my house with my iPhone, for example, yet we still get thousands of views each day. You have so many content sources at your finger tips, and my challenge for you in 2015 is to figure out how to use them. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Nick Westergaard (http://twitter.com/nickwestergaard) runs a company called Brand Driven Digital (http://www.branddrivendigital.com/) and also a fantastic conference called the Social Brand Forum. I recommend Nick in social media as well as his conference. Hope to see you there! OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.