4 Steps to Optimize the Hidden Keywords That Are Killing Your PPC Budget

by Carrie Albright
One of the most common and powerful optimizations in PPC is that of keyword bid management. Whether you perform these optimizations manually or through an automated rule or platform, the continued adjustment to keyword bids is one of the building blocks of your account. In conducting these changes, you are likely pausing off keywords as they fail to perform within your designat ...Read the full article