9 Keys to Launching a Successful Beacon Program

by Stephanie Miles
Beacons are popping up everywhere in 2015. While store infrastructures are increasingly being designed to include WiFi and beacons, many retailers are still unsure about what exactly is involved in launching a successful beacon program. Beacons rank as one of the most popular “emerging techniques” among retailers, however only 2% of those surveyed by IHL Group and RIS News c ...Read the full article