Cool ideas: Pay it forward comes to retail

by Tanya Dua
Next time you go to check out at a retail site, you might get the option to do a solid for the next person coming down the pike. A new concept app called “Pay Gifts Forward” lets people surprise a lucky stranger with a gift. The widget pops up a prompt at checkout offering a list of gifts consumers can bestow on a random visitor coming to the site next.Read the full article