Discovery Is Going to Stop Feeding People to Snakes, and There’s a Lesson in That for Content Marketers

by Gabe Rosenberg
“I don’t believe you’ll be seeing a person eaten by a snake during my time [here].” When the president of your company says that, you know things have gotten bad. But the just-appointed president of Discovery Channel, Rich Ross, had to make that statement last week during the Television Critics Association press tour to let viewers and critics know that, under his leadership, ...Read the full article